Communicating the garden “virtually” to our guests

At first, we would make a picnic in the park… But because of Coronavirus, we had to adapt and transform our picnic into a fully digital one. How can you make a picnic in a park digitally? How can you communicate in a physical space virtually with very little time and resources? We had a few hours to figure this out because the individuals in our team were about to self-isolate. Would we use a 360 video? Or web VR? We met in the park and spent some time making photographs and videos with our phones that we would showcase on Instagram.

For Instagram, and the “feed” of our account, we decided to draw a map of the park and add a “pin” icon to it to indicate where we there was more information to discover. Under each post, we added a series of photos and videos that people could discover, and hopefully manage to “immerse” themselves in the garden.